In the software and device world, calendars may be a trivial feature, but in real life, calendars are anything but trivial. Almost every human being who is literate refers to a calendar at-least once a day for one or more reasons. Which is why, calendars continue to be printed to this day despite the ubiquitousness of calendars on devices.
There is a clear reason for this. Research has shown that, people in general and customers/prospects in particular remember 5% of what they read, 10% of what they hear but an astounding 25% of what they see. On any given day, these facts can be said to be true of software and devices (one sees or uses a plethora of tools, features, and functionalities on a device), as they ultimately do diminish memory recall. But in the physical world, an object that is seen day after day, does have an impact which does enable tremendous memory recall.
It’s for these reasons that marketers and advertisers list calendars as one of the most preferred promotional items. These are not merely opinions or preferences that are subjective. There are enough statistics to corroborate these findings.
In 2011, Promotional Products Association International (PPAI) and Calendar Advertising Council conducted a study in parts to assess the relevance or impact of printed calendars. The findings from the study which covered various facets, was an eye-opener. A comparative analysis was done with the conclusions of similar studies conducted by the Calendar Advertising Council in the past.
Among the people surveyed: (Source: various sources including www.ppai.org)
There is a clear reason for this. Research has shown that, people in general and customers/prospects in particular remember 5% of what they read, 10% of what they hear but an astounding 25% of what they see. On any given day, these facts can be said to be true of software and devices (one sees or uses a plethora of tools, features, and functionalities on a device), as they ultimately do diminish memory recall. But in the physical world, an object that is seen day after day, does have an impact which does enable tremendous memory recall.
It’s for these reasons that marketers and advertisers list calendars as one of the most preferred promotional items. These are not merely opinions or preferences that are subjective. There are enough statistics to corroborate these findings.
In 2011, Promotional Products Association International (PPAI) and Calendar Advertising Council conducted a study in parts to assess the relevance or impact of printed calendars. The findings from the study which covered various facets, was an eye-opener. A comparative analysis was done with the conclusions of similar studies conducted by the Calendar Advertising Council in the past.
Among the people surveyed: (Source: various sources including www.ppai.org)
- Over 78 percent use a printed calendar at home or workplace
- 82 percent said they enjoyed receiving advertising calendars
- 75 percent had a printed calendar in the kitchen
- 37 per cent of respondents had at least one calendar at work
- 63 per cent had between two and nine printed calendars at work
- 1 per cent had more than 10 calendars at work
- 67 percent preferred a wall calendar as against computer and cell phone calendars
- 70 percent and above recalled the advertiser and message on their calendars
- 70 percent said they may do business with the company again
- 48 percent had a more favorable impression of the company that handed out promotional calendars
- 41 percent reportedly referred others to the advertiser
- 37 percent said they looked at a calendar once a day
- 61 percent looked at a calendar between two and more than 10 times per day at home
- 24 percent said they looked at a calendar once a day at work
- 76 percent looked at a calendar between 2 to 10 times, a day at work
Some of the reasons printed calendars are so popular:
- They are cost-effective to print, easy to distribute, and cheaper to get it out than a newspaper ad or an online banner
- Since the calendar stays in full view all the time, the memory recall is much higher
- People use the spaces provided in dates to note down appointments and notes
- It’s easy to customize the calendars for customer segments
- The calendar can carry useful information and relevant imagery to impress
- People always enjoy receiving gifts and gifting a calendar or two, at the beginning of a new year or just prior to the new year, adds joy to the season
HillView Printing DPM has several decades of expertise in the digital printing industry and have been printing calendars since inception. We understand its importance from a promotional or advertising perspective. We offer standard and custom calendar types, multiple layout formats, with choice of design, imagery, paper, texture, and printing methods. We can also package and ship the calendars to your customers and prospective customers, completing the entire process for you, efficiently and cost-effectively.
