Using Digital Print for Interior Design

One of the effects of the current recession is that it has put pressure on budgets for home or office renovations. Increasingly, designers are being asked to do more with less. This requires designers to think out-of-the-box and try innovative ideas.

If budgets are one reason for innovation, rapidly changing trends and styles in interior design is the other. Retail, commercial and residential property owners are seeking more flexible and adaptable interiors, more personalized and dynamic look for décor, more global and contemporary styles in design.

Each of these sectors has its own reasons for this new thinking.  

• For the commercial sector, the need to engage and motivate employees constantly is a challenge. At the same time, a strong desire to stand out from the competition requires that offices of these companies truly reflect their brand identities. Both these needs can be nicely combined in creative and innovative designs for the workplace which will inspire employees and impress customers.
• In the retail sector, intense competition in offerings and prices are driving brands to look elsewhere for differentiating themselves. The retail outlet space where customers spend significant time becomes the most convenient option for this. Brands are re-designing their outlets with new look and feel to create an awesome shopping experience.
• In the residential sector, new trends such as home entertainment and cross-cultural themes are driving designers to create homes that reflect the owner’s personality and identity.

So how does one find a simple, yet cost-effective way of combining all these needs? Digital printing for décor elements provides the answer.

The use of digital printing in décor is not entirely a new concept. In the 70s, carpets with images on them were printed using this technique. But the print resolution or quality of the image was low. In the last 40 years, there has been enormous progress in this area and today, digitally printed décor can equal or exceed the quality of imagery in printed collateral.

So what are the décor elements that are using digital print, today? From curtains to sofas, cushions to carpets, wall coverings to floor coverings, lampshades to artifacts, every element of décor can benefit from digital print. Tactile textiles, or fabrics that have a particular texture to touch, can be combined with the right imagery to create a great look and feel. This way, using digital print, interior designers can create a new working experience, shopping experience or living experience for offices, shops and homes respectively.

The benefits of using digital print are numerous: 

• Creative, yet cost-effective: Manufacturing new surfaces to have a new look and feel has been the traditional approach, and a costly one. In contrast, digital print can quickly, efficiently and cost-effectively create new designs and themes.
• The ease of using images: Till date, it was not easy to incorporate images in décor unless they conformed to an art form or artistic theme. But the current lot of designers is using realistic images, bright colors, and dramatic themes for a funky looking home or office. Hotels and resorts are using images of the outdoors in confined spaces to retain the resort like ambience.
• Wide range of materials: Digital inkjet printers can print on vinyl, metal, paper, plastic, wood, glass or fabric creating a mind-boggling range of possibilities in how to use digital print in décor.

The benefits of using digital print in décor are innumerable. To printer manufacturers and print service providers, this opens the doors to new business opportunities; while for consumers, this represents a new way of interpreting décor.