Customized Business Bags a Great Marketing Tool

In today’s over-marketed world, brand owners and brand marketers seek ways to rise above the “Marketing Noise”. Promoting a business brand can be a challenge if the business is in a category where the competition is regressive and the differentiation between two brands is quite thin. That is where, promotional items come as a breath of fresh air. Although the concept of using items like T-shirts, bags, and other personal paraphernalia to promote a brand is not a new one.Nevertheless, it is effective every single time. Promotional items make it easy for prospects and clients to say thank you and improve memory recall.

Though, there are various categories of promotional items, bags are a recurring favorite with both brand marketers on one side, and prospects or customers on the other. While there are various reasons, motives, and incentives associated with gifting business bags to prospects, customers, vendors, partners and employees, the three primary reasons for doing so, in the recent past are:

• Projecting your brand identity effectively: It’s interesting that although promotional items are equally popular with both men and women, they are perceived differently by the two genders. It’s been proved through various consumer studies that, to men, the quality of the item is more important, which is why, they are open to wearing a high quality T-shirt that carries a brand logo, the same way they would use any other quality promotional item. Whereas to women, the utility value of the gifts or giveaways is more important. Which is why, a high-quality bag which carries the brand logo clicks well with both men and women. These could be spacious bags that can accommodate laptops, cosmetic kits, toiletry, clothes and the like. Or they could be the smaller Tote bags that are used to carry small purchases which have become a rage off-late.
• Protecting the environment:A study by Clean Air Council has revealed that in just the US alone, as many as 1 billion shopping bags are consumed every year, creating 300,000 tons of landfill waste. The quantum is unimaginable if one were to consider global figures. Tote bags that are fashionably or aesthetically designed makes for a good replacement to the disposable plastic bag. Shoppers can carry their own tote bag every time they shop and their reuse,helps reduce the demand for plastic bags. In some countries, retail companies are encouraged to give discounts to buyers who bring their own shopping bags, while many countries are mandating carrying of one’s own bag. What better way for Brand Marketers to project and promote their brands than to appear as crusaders for a clean, green environment?
• Promoting Health and Fitness: There is an increasing trend towards employers being concerned about the health and fitness of their employees. While on one hand, employers may have their own interests at heart, on the other; it mirrors the increasing health and fitness consciousness in people. With a large proportion of them being diabetic or obese, Americans are exercising like never before. To brand marketers, this is a great opportunity to promote themselves! Which is why; companies are gifting fitness kits to their employees, prospects and partners, which carry their logo, taglines and a brief overview of their offerings. These kits are designed to carry fitness/sports equipment and promote the cause, while promoting the company.

HillView has years of experience in digital printing, and printing on promotional items. We have a wide spectrum of printers and technologies that can emblazon your logo and other imagery on business bags, and help promote your brand the efficaciously and cost effectively.