Wednesday, 25 March 2015

Green Printing on Eco-friendly Watches

Going green and being eco-friendly have become the watchwords this past decade. Saving our planet earth, for the use of our progeny and the future generations, decreasing the filling up of landfills with waste products, such as un-degradable products like plastic, and promoting healthy trends in every walk of life, would go a long way in preserving this planet for posterity.

The world of fashion has contributed towards the “Green Trend” and “Eco-friendly watches” are now in vogue. Both men and women, today, sport these trendy “eco-friendly watches”, and they are cost-effective, with the ‘eco’ in the name expanding to girdle “economic fashion”.

So how exactly are eco-friendly watches different from the regular ones?

An average watch has more than a hundred different parts that are manufactured using different materials. The materials are determined depending on several factors, such as functionality of the part, its cosmetic effect, durability, weightlessness, and compactness without compromising on efficiency.

Eco-friendly watches comprise of parts made from materials that are manufactured using:
  1. The minimum of energy-intensive processes
  2. Recyclable metals and materials
  3. Alternative energy as power source
  4. Non-abusive methods of human rights
Point 4 refers to mining or manufacturing of materials that does not displace indigenous communities, does not make use of child labor, and is not funded by criminal or terrorist groups. Eco-friendly watches are economically sized and designed to reduce the quantity of materials used. Warranties are provided for longer durations, so that the product lasts long, thereby preventing the use and throw tendency.

Moreover, eco-friendly watches go beyond just the environment and addresses sustainable manufacturing, which resonates the CSR (corporate social responsibility) agenda of corporate companies. Understandably why, eco-friendly watches are so popular with corporate employees, bought for personal use, or for gifting.

Gifting watches have always been a great gifting idea and many people who love wearing trendy, fashionable accessories, tend to have quite a collection of watches in different shapes, sizes, colors, metals, materials and brands. Corporate gifting of watches for occasions such as celebrating an employee’s service to the company or as promotional products or even as a give-away to mark the company’s years of service and success, always make these gifts the most treasured possessions. Printing the company’s logo, details of the event, or even just the name of the corporate, lends even more value, to the possessor of this eco-friendly gift. It is a great way to leave an indelible footprint to branding your company’s image, logo and market presence.

Further, eco-friendly watches can also be made more attractive with digital print designs on the dial, glass and strap, making them as aesthetically pleasing as they are ecologically sensitive.

In keeping with the “Green Trend”, imprinting on eco-friendly watches has taken a new turn. Advanced technology together with specialty inks and additives, lend a whole new dimension to brand imaging, and marketing of your products and services, through promotional products, like eco-friendly watches.

The printing industry has kept abreast with the green movement and one of the changes is the development of eco-friendly inks that enable high printing quality without the harmful effects of the additives that are there in traditional inks.

Eco-friendly inks manufactured and used by the printing industry today include:
  • Inks such as the Hybrid System Inks, which require no heat processes to cure it
  • Inks manufactured from Soy. Soy based inks, unlike inks manufactured from a petroleum base, are brighter, provide more vivid colors and do not release inordinate emissions into the atmosphere
  • Vegetable inks with low volatile organic compounds
Choosing eco-friendly products and versions, business houses can save on costs, protect their employees, clients and prospectshealths, and the environment as well.

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