Printing plus Services

Managing and using data effectively is a very specialized area of business operations. Except for the very large corporates that have divisions dedicated to this work, others need a partner to work with them to optimize their use of data services for campaign management. Efficient and accurate data processing is critical to ensuring that any campaign gets the right message across to the right people in the right way. This is difficult enough when done online. When it comes to the physical distribution of printed material, the complexity increases manifold. Your printing partner must be able to offer you not just printing services but, also design and media support. When working with a printing and communications partner you need one that will offer you complete mailing list management services.

Services to look for in your printing partner:

• Inventory management and distribution: Your partner must have the ability to warehouse, package and ship your material to the people it is meant for, irrespective of location.
• A secure web interface: You must be provided with a customized and branded web interface that is specifically optimized to your commercial requirements.
• Focused targeting: Customized variable data and mail merge will allow for a number of data fields to be used to send customized messages to specific clients or groups. The more personalized a communication is, the greater the attention the recipient will give to it and the higher the recall value.
• Controlled data entry: Manual data entry is often required to merge, suppress or eliminate duplicates and unwanted records. This ensures that the data is clean and accurate.
• Cost effective transmission: Databases need to be sorted to ensure that the maximum number of postal discounts are made available.
• CASS certification: This ensures that address records are verified and standardized to meet U.S. Postal Service requirements.
• National Change of Address: NCOA minimizes the volume of mail that is not delivered, delayed or returned. The savings on both printing costs and postal charges can be significant.
• Inquiry Processing: Feedback and inquiry processing are crucial to campaign success. They can also take up a lot of operational time and manpower. Your partner must be able to process the inputs received and send them to you in a structured and organized manner to allow you to follow up effectively.
• List creation: A partner that will be able to provide you with market defined lists will enable you to refine your message to suit specific market groups.
• Distribution: Quick order processing and response along with the ability to offer printing on demand, same day shipment, live tracking and reporting will enable you to send only what is needed to the place it should be, at the time it needs to be there. Real time inventory management and order processing systems are needed to ensure that these services are optimized.
• Web based administration: This will ensure that distribution management and maintenance operates as efficiently as possible.

Hillview DPM has what you need to provide you with the support you require – years of experience, state of the art hardware and software and personnel who can maximize the effectiveness of the tools at their disposal. Our long list of clients, most of who mare leaders in their fields, is proof of this.